Sometimes we fabricate a concept board in unique colors and it gets sent to a showroom, never to be seen again–by us at least. When we do this without photographing it or at least scanning the pattern, I call it “sending the intellectual property into a black hole”. Duh.
Take this board (our Jaqueline Vine pattern, usually shown in white), for example. Recently, one of our showrooms returned it in the hopes that we can match this lot of green. Seeing it in our offices by Sally’s desk, I immediately snatched it up like a lost child and started scheming about how to quickly take a portrait.
Due to the miracle of digital photography, even someone like me who is NOT a photo genius can take decent product shots. So after brainstorming with the angels who pose as design center staff during the day, off I went to Ace Hardware and bought some props, which you see used in the photos above.
However, someone–a smart aleck–I won’t name names, but you know who you are and your name rhymes with “contrary”–had the gall to suggest that my props did not look very…authentic. The next day she brought in what she deemed more appropriate:
Okay, maybe she has a point… I do like it. At least it’s never boring here.
As clients, what would make you more interested in buying this particular floor or wall? The photo with clean props or the photo with props that look like they’ve done some time in the Augean stables?
Exmore, Virginia, United States
New Ravenna Mosaics founder and Creative Director, Owner, Sara Baldwin Design, Bass guitar player, Envisioner, Appreciator of the Sublime and Ridiculous.